Bestselling behavioral economics professor, Dan Ariely, challenges financial planners to help consumers understand the psychology of money.

Sometimes the best investment books aren't even about investing. Dan Ariely's phenomenal new book, The Upside of Irrationality, is a perfect example. In the same fascinating style of his previous best seller, Predictably Irrational, Ariely exposes both negative and positive consequences of human irrationality.

"One of the problems with promotions is that we promote people based on outcomes, not about the quality of their decisions," says Ariely.

With mass-market production electric vehicles (EVs) finally hitting the market, some people are taking the time to look at what motivates buyers to consider purchasing a battery-powered auto instead of just a regular old gas burner. High price tags can deter many potential EV buyers, but is the act of selecting a plug-in vehicle a rational choice that's likely to be influenced by price or a commitment to save the environment? Well, Dan Ariely, professor of Psychology and Behavioral Economics at

By Dan Ariely Irrationality is not all bad. In the Upside of irrationality, Dan Ariely examines some of the positive effects irrationality have on our lives and offers a new look on the irrational …