As you start to work from home you see that there are special tools that are needed to help with your daily productivity. Starting a business on the web will require that you be good at getting your message across through a variety of outlets.
One of those ways is to be visible on social media as well as having a effective website for customers and prospects to find you online. I think the hardest thing to do when first starting on the internet is finding the right audience for your message.
There are plenty of ways to market a website and this could be with using SEO techniques, writing engaging content, or offering a service with freelancing. I think the best way to market yourself and brand your business is to offer a skill or service to others.
Some of the best marketing toolshas to do with being part of a community of like-minded individuals. Mainly because you have a great way to get feedback.
This type of feedback is very valuable. Lately due to the many changes happening on the internet in relation to the search engines plenty of independent business owners are choosing to use listbuilding to interact and stay connected with prospects and clients.
I think that this is one of the best tools you can have especially with so many new people coming across the pages you have on the web you have an opportunity to turn those readers and visitors into customers.
I have used opt-in pages and I have signed up with several lists and it is valuable to read interesting information that is helpful for improving our businesses especially if the marketer is a good teacher.
Many newbies don't realize the value of list building until later on in their internet career but it is the one thing many gurus have said if they could change anything it would be to start building a list of subscribers right away.
This can be done with a blog or website that is best for showcasing your talents.
So I would have to say that your best marketing tool is going to be having a website, blog or landing page to send leads who find your social profiles online, then you can capture them in your opt-in pages.
If you are looking for a free place to create landing pages and webpages you can try a site builder such as Wix.com