Awesome POWER Duplication

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Top 10 Social Media Sites for Business
https://www.lyfemarketing.com/blog/social-media-sites-for-business/
9 most visited websites?
What are the top 10 most visited websites?
Google. It comes as no surprise to see Google being the most-visited website in the world.
YouTube. YouTube has become the go-to website for users who want to watch videos and it ranks as the second most popular website in the world.
Facebook. ...
Baidu. ...
Wikipedia. 
Amazon. ...
Twitter. ...
Instagram.
Yahoo...
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10 Social Media Sites for Business
So you’ve decided to make the leap and invest in social media sites for business – good choice! Social media is one of the cheapest forms of marketing available, and the ROI it’s providing to the business world is growing more and more every day.So it’s about time that you tap into it!But now the big question is which 
social media site do you invest in? Or do you invest in all of them? 
Which social media sites for business will provide the most ROI at the 
lowest cost?Before we dive into the best social media sites for business, let’s talk a little bit more about social media as a whole.
Here’s Why Social Media Is Good For Business:
81% of the US population has at least one social media profile, and over half have two or more.
So, no matter which social media sites you decide to invest in, you 
have a high chance of reaching customers that you may not have reached 
otherwise!Furthermore, people aren’t just using social media, but they’re using social media specifically to make purchasing decisions!For example, 70% of 
business-to-consumer marketers have acquired customers through Facebook.
93% of Pinterest users use the platform to plan or make purchases, and 
over? of Instagram users have used Instagram to purchase a product 
online.Not only are people purchasing from 
businesses on social media, but they’re spending 20%-40% more money on 
companies that are using social media!And if that wasn’t enough, 71% of 
consumers who have had a positive experience with a brand on social 
media are likely to recommend the brand to their friends and family- 
growing your customer base even further!How Is Social Media Used For Business?Social media sites are great for reaching bigger audiences. By using these platforms effectively, you can increase
visibility of your business, promote your products or services, 
generate new leads, and drive sales.  Things like curated content and 
following best practices allow for businesses to market their services 
at maximum efficiency.What Is The Best Social Media For Business?These numbers above, among others, 
show that there is money to be made within the social media realm- but 
which one is best for your business?This can be a tricky question, because
there’s not a single answer to this question. The best social media 
platform to use will vary from business to business depending on the 
products or services provided, audience groups, and platform 
versatility. Just like each business, each social media platform is 
specialized for different functions, content, and groups of people.That’s why we’re going to touch on the
top 10 social media sites for business – so we can help business owners
like yourself decide which platform is going to be the most profitable 
for you.
10 Top Social Media Sites for Your Business
1. FacebookIt shouldn’t come as a huge surprise 
that Facebook is number one on our list of the top 10 social media sites
for business. With 2.41 billion daily active users, Facebook is the 
most widely used social platform.Whether your business goal is brand 
awareness, website traffic, lead generation, or online conversions, 
Facebook should (and more than likely will) make a notable difference in
reaching your goals when used properly.Facebook’s wide user base and 
demographic of users is the main reason it’s at the top of our list; 
almost anyone can find their target audience on this platform and get in
front of them.You may be thinking, “Okay, so my 
target audience is on Facebook, but how do I make sure they see my 
business page?” The answer is Facebook advertising (and a lot of great content!).Facebook’s advertising platform is by 
the far the most developed of all of the social media platforms (yes, 
even out performing Twitter and other channels that have been around a 
lot longer!).On Facebook, you can target by age, 
gender, employment, interests, purchasing behaviors, relationship status
and so much more! This gives you the power to target your exact 
audience and put your ads and content in their newsfeed where they are 
already scrolling.If you’re wondering if Facebook is for
you; our answer 9 times out 10 is yes. There are only 2 instances when 
we may suggest another platform over Facebook: the first being if you do
not have a social media advertising budget,
and the second being if your type of business is prohibited to 
advertise on Facebook based on Facebook’s ad  .On Facebook, you have to pay to play, 
so while your target audience is more than likely using the channel 
daily, you’ll need an advertising budget to reach them. But even so, 
many of our clients have seen significant ROI after investing in Facebook ads.Combining great content and A/B split testing, with Facebook’s extensive, data, user base, and ad platform can be one powerful combination for your business!2. Facebook MessengerWhile Facebook Messenger is a part of 
Facebook, you have to download the Facebook Messenger app separately 
from Facebook to use it. It contains a few additional features outside 
of the ones mentioned above for Facebook! Thus, Facebook Messenger is 
number 2 on our list of social media sites for business.Facebook Messenger is an app that 
allows Facebook users to send direct messages to one another, and lucky 
for you this functionality also extends to business pages!Because Facebook Messenger is a part 
of Facebook, it has the same access to Facebook’s large user base and 
advertising platform. You can definitely use this to your advantage!Facebook has advertising campaigns 
that are specifically developed for Facebook Messenger. When someone 
clicks on an ad, they will be prompted to start a Facebook Message with 
your business page, and if they do, your business page can follow up 
with them in messages from that point on.If your business model is more focused
on lead generation as opposed to ecommerce or more immediate online 
conversions, then this may be a good option for your business!Outside of using Facebook Messenger advertising,
you can also set up automated messages for your business page. This 
way, if someone messages your Facebook business page organically, 
Facebook Messenger will send an automated message back to them (one that
you have crafted).Oftentimes, these automated messages 
say something as simple as, “Thank you for reaching out to us! Someone 
will respond back to you within 24 business hours. Thank you and have a 
great day!”Even a message as simple as that one 
helps build trust between your business and potential or existing 
customers. Therefore bettering the chances of you making a buyer or 
repeat buyer out of them.3. InstagramInstagram comes very close behind 
Facebook and is number three on our list of social media sites for 
business. Instagram is owned by the same person who owns Facebook, and 
has 500 million daily active users.Mark Zuckerberg, CEO of Facebook, saw so much potential in the platform and the benefits of Instagram that he bought it out just 18 months after it launched for $1 billion, and the platform has continued to grow since.Because Instagram is owned by Facebook, it has access to the same extensive user base and advertising platform just like the Facebook Messenger app does.So Instagram has all of the same paid benefits of Facebook, but Instagram also has its own set of organic benefits.When we use the term “organic,” we 
mean functions you can perform or results you can achieve without 
directly paying for them in advertising dollars.On Facebook, you have to pay for 
advertising campaigns to grow your followers and increase the reach of 
your page and posts. On Instagram, you can grow your followers 
organically and therefore grow the reach of your profile and posts 
organically as well!This makes Instagram a great option for both businesses with and without an advertising budget.Instagram is also a visual platform, 
as you can only publish posts that include photos and videos (as opposed
to posting copy without a visual creative). This works to your 
advantage as a business since people remember 80% of what they see as 
opposed to what they read or hear!4. PinterestIf your business falls within a 
creative industry of any kind or caters more so to females, then 
Pinterest is a social media platform you want to be on.Pinterest has 291 million monthly 
active users. Out of those users, 81% are women, 93% of active pinners 
said they use Pinterest to plan for purchases and 87% said they’ve 
purchased something because of Pinterest.Food recipes, lifestyle how-to 
articles, wedding inspiration, and outfit ideas are some of the top 
searches on Pinterest. So if you’re business falls within any of those 
industries, you need to be utilizing Pinterest as one of your social 
media sites for business.Though Pinterest’s advertising 
platform isn’t as advanced as Facebook’s, you can still use paid ads to 
boost the reach of your posts and track online conversions through your 
Pinterest ads.Additionally, Pinterest has some organic capabilities
that other social platforms do not. Organic reach on a Pinterest post 
is determined by the amount of keywords in a post and if they align with
what a user has searched on Pinterest.This gives businesses a chance to 
strategically plan their content to contain words that are searched a 
lot on Pinterest, without having to use extra advertising dollars!5. SnapchatSnapchat is an app that allows users 
to send Snapchats (a photo or video) either directly to another user or 
to their Snapchat Story.A Snapchat sent directly to another 
user can only be viewed once, but a Snapchat on a Story (such as your 
business’ Story) is visible for up to 24 hours after it’s published.If your target market is largely 
comprised of a younger demographic, then Snapchat may be one of the more
effective social media sites for business for you!There are over 350 million monthly 
active users, and 203 million daily active users on Snapchat, and 71% of
those users are under 34 years old. Specifically, almost half of its 
users are aged between 18-24.Snapchat shares Instagram’s advantage of visual content since Snapchat posts have to include either a photo or video to publish.In fact, Snapchat has more than 10 million daily video views. Are your company’s videos tapping into these daily viewings?Snapchat also offers advertising options where you can pay to have a linkable Snapchat in the Discovery section of Snapchat.
Between organically posting content on 
your company’s Snapchat Story and paying to post Snapchat in your target
audience’s Top Story and Discovery feed, you’re sure to reach your 
market on one of the youngest and fastest-growing social media 
platforms!
6. YouTubeYouTube is a video platform that allows users to watch videos and/or upload them.YouTube has 2 billion monthly active 
users, giving your business the chance to share company content wither 
over 30+ million daily active users who are likely to watch it.
Similar to Instagram, Pinterest, and 
Snapchat, YouTube has the benefit of visual content, but unlike the 
other social media sites for business that we’ve listed so far, it has 
the unique stance of being owned by Google!
Because of this, YouTube has access to Google’s advertising platform, and you can use this to your advantage when running YouTube ads.It also mimics its parent company in that you can optimize the search of your company’s YouTube videos with the proper keywords.Without having to spend extra money on
advertising dollars, you can make your YouTube videos have higher 
search rankings by including the searched keywords in your title, video 
description, and actual list of keywords in the keywords tool.7. TwitterTwitter is one of the older social 
media platforms, and it has 336 million monthly active Twitter users. 
You can post photos and videos along with character-limited copy, but 
Twitter is most known for its feed of real-time updates. Is the term 
“live-tweeting” ringing a bell now?
Twitter is also great for engaging
new potential customers through its use of hashtags. Similar to 
Instagram, you can search a hashtag and find other posts from consumers 
and businesses alike that have used that hashtag.
This means that you can find consumers searching for something that your company offers and vice versa!For example, if you’re a car wash 
company, you can literally find people tweeting about how they need to 
get their car washed depending on how they’ve used hashtags in their 
tweet. You can then tweet them with a discount for your car wash, and 
wa-la, you’ve most likely got a new customer.8. LinkedInIf your business follows a B2B model, or targets consumers based on job titles, then LinkedIn can be a powerful tool for you!LinkedIn has 303 million monthly active users, most all of which are in the working world or close to it.Because LinkedIn is considered to be a social media platform for business,
people often include more accurate information about their employers, 
job positions, work email addresses and more than they do on other 
social media platforms that are utilized more for personal use.LinkedIn’s advertising platform
is not as advanced as Facebook’s in terms of it’s campaign functions, 
but it does give you a lot more job positions to target than Facebook 
does. This can be crucial if the bottom line of your business is 
dependent upon targeting specific businesses or job titles.9. TikTokTikTok is a new social media platform 
that was launched last 2018. It’s an app that allows its users to create
their own 15 second video clip and share them. Now it has 1.2 billion 
users worldwide with 500 million monthly active users. With these 
figures, it has now surpassed Twitter, LinkedIn and Snapchat – platforms
which are obviously older.
However, although it has so much 
potential capturing the attention of Gen Z, it still has a long way to 
go when it comes to advertising. The only way for marketers to use this 
platform for advertising is through influencers. And since it is still 
not that saturated compared to other social media giants like Facebook, 
Instagram and Twitter, a lot of brands now are using it to reach Gen Z –
a market that seems quite hard to reach.
10. YelpYelp is not always the first app 
someone thinks of when they think of social media, but it is on this 
list because it does play an important role in maintaining your 
company’s brand and image!Yelp has 178 million monthly visitors,
and those visitors include people who want word-of-mouth confirmation 
of whether your business provides a positive or negative experience.Due to the nature of Yelp, this gives 
your business the chance to keep up your reputation by encouraging 
strong reviews and responding to the negative reviews.By doing this, you build an organic 
sense of transparency and trust between your business and your 
consumers, and this can play a huge part in growing and retaining your 
customer base.In ConclusionSo those are the top 10 social media 
sites for business that our specialists recommend! Think you know which 
social media sites for business are right for you but don’t have the 
time or know-how to manage them? Contact us to schedule a time to discuss how our social media marketing company can help you!
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